At My Empire Casino, trust is built through openness and uprightness myempires.ch. As a brand that accepts Swiss players, we take our responsibility seriously: in how we engage and in how we interact, promote, and partner. These Responsible Marketing Guidelines establish the standards we uphold in Switzerland, guaranteeing every message we share reflects our commitment to adherence, consumer protection, and ethical conduct. We encourage all visitors to consider the principles that guide our licensing, affiliate relationships, and advertising activities.
Our Pledge to Responsible Marketing
We ground every decision in a distinct, cohesive promise: to market our services in a way that respects the well‑being of our audience and the legal framework of Switzerland. This means we do not chase growth at the expense of vulnerable individuals, nor do we adopt tactics that could be viewed as aggressive or misleading. Our internal marketing policy is assessed quarterly by our compliance team, and we continuously train staff and partners on the latest regulatory expectations.
We consider responsible marketing as a ongoing journey rather than a one‑time checklist. Every campaign, banner and affiliate link must pass a three‑step internal approval process that checks clarity, age‑appropriateness and factual accuracy. In practice, this means all visuals are without imagery that could appeal to minors, and all bonus terms are displayed with full transparency. We also maintain a dedicated Marketing Ethics Committee that meets monthly to review upcoming promotions against both Swiss norms and our own elevated standards.
Equally important is our commitment to listen. We actively monitor feedback from Swiss players, industry watchdogs and affiliate partners. When concerns arise, we investigate immediately and adjust our approach. This feedback loop has already led to improvements such as clearer wagering requirement disclosures on landing pages and the abolishment of time‑limited pressure tactics. By putting accountability at the heart of our operations, My Empire Casino proves that entertainment and ethics can indeed go hand in hand.
Accountable Advertising and Campaigns
Advertising in Switzerland demands a careful balance between brand visibility and social responsibility. We have developed a multi‑channel advertising policy that covers digital display, social media, email marketing, search engine placements and any future offline campaigns. Every piece of creative is founded on the same basis: it must be factually accurate, must not romanticise gambling and must visibly display the message “Play responsibly. 18+.” Our Swiss‑specific landing pages further elaborate on responsible gambling tools at the point of engagement.
Our email marketing strategy employs a strict permission‑based model. We only contact individuals who have explicitly opted in, and every email includes a single‑click unsubscribe link. Swiss subscribers get communications in either German, French or Italian, according to their language preference, and we categorise lists to avoid overlapping campaigns that could be seen as excessive. We never transmit promotional emails on Swiss public holidays either, honouring family time and cultural values.
Social media platforms present unique challenges, and our method here is intentionally cautious. We operate verified accounts on selected networks, but we refrain from direct‑message promotions or unsolicited friend requests. Any sponsored post aimed at Switzerland undergoes a mandatory “pause and review” step, where our compliance team examines the creative against four criteria:
- Does the visual avoid cartoonish imagery, bright neon colours or characters that could attract children?
- Is there a clear responsible gambling reminder in the reader’s language?
- Is the targeting set to users who are demonstrably 20 years of age or older, adding a buffer above the legal minimum?
- Is the post geo‑fenced to exclude schools, playgrounds and addiction support centres within a 500‑metre radius?
Search engine marketing is another area where we show restraint. We bid on a curated list of Swiss‑relevant keywords that are connected to casino entertainment, but we intentionally avoid terms associated with financial distress, loan comparisons or addiction help. Our negative keyword list is updated monthly to cover emerging queries that could be misinterpreted. When Swiss users tap our paid link, they are sent to a pre‑landing page that prominently displays age verification and time‑limit reminders before the main casino lobby is accessible.
Marketing deals themselves are structured to discourage impulsive conduct. Promotions available to Swiss players feature extended validity durations, often 30 days or more, and we restrict the maximum claimable amount. Rebate and loyalty rewards are paid out as withdrawable cash rather than locked bonus funds, giving players genuine flexibility. We never require a deposit to access responsible gambling tools such as deposit limits, session timers and self‑exclusion; these measures are always free, always visible and turned on with a single click.
Affiliate Programme Guidelines
Our marketing partners are an component of the My Empire Casino brand, and we expect them to follow the same ethical marketing ethos. Before approval, every future affiliate must submit a thorough application that features a website audit, a check of past advertising materials and a signed statement confirming awareness with Swiss marketing sensitivities. We do not welcome affiliates who manage domains that could be misidentified with educational, governmental or mental‑health resources.
Once accepted, affiliates get access to a collection of pre‑reviewed banners, text links and landing pages. All materials are geo‑targeted, so a visitor connecting from a Swiss IP address will only view promotions that conform with our Swiss guidelines. Affiliates are contractually prohibited from changing these materials without our written permission, and any alteration must be re‑submitted through our compliance portal. This zero‑tolerance method ensures our entire network aligned.
Our affiliate code of conduct establishes explicit dos and don’ts that every partner must adhere to:
- Always use age‑restriction overlays and “18+” badges on all promotional content displayed to Swiss users.
- Always reveal the commercial nature of the relationship, using phrases such as “advertisement” or “sponsored” in a language easily grasped by the local audience.
- Never indicate that gambling is a reliable source of income, a solution for debt or a substitute for professional advice.
- Never aim communications through channels, forums or social media groups where minors are known to congregate.
- Never utilize influencer marketing without our prior consent, and only with personalities who clearly appeal to an adult demographic.
Regular oversight is a critical part of our compliance procedure. We use automated crawlers that check affiliate sites weekly, flagging unapproved changes, missing disclaimers or broken age gates. If a infraction is found, the affiliate is given a 48‑hour notice to correct the issue. Repeated or serious infractions result in prompt suspension of commissions and permanent removal from the programme. We also reserve the right to keep all earned commission for the billing period in which the infraction occurred, a disincentive that underscores the seriousness of our standards.
Licensing and Regulatory Supervision
My Empire Casino holds a full gaming licence issued by the Government of Curaçao, one of the best-known regulatory authorities for online gaming. This licence compels us to meet rigorous standards in the areas of anti‑money laundering, data protection, fair gaming and responsible marketing. We submit to annual audits carried out by independent testing agencies, and our random number generator is certified to produce truly random outcomes. These credentials represent the technical foundation which all our marketing claims are based.
While Curaçao provides the legal backbone, we have opted to add additional, jurisdiction‑specific controls on top. For our Swiss audience, this means applying advertising rules that mirror, and in some cases exceed, those required by Swiss law. We hold a dedicated Swiss compliance file that details every affiliate partner, every promotional material and every media placement targeting the country. This file is refreshed in real time and is ready for review by our internal audit team at any point.
We are convinced that a licence is only as credible as the people who implement it. Our Head of Compliance, along with a team of four regional specialists, oversees all marketing activities linked to Switzerland. They have direct authority to halt campaigns, cancel affiliate relationships and, if necessary, restrict access to players whose behaviour indicates harm. This operational independence secures that commercial pressures never compromise our duty of care.
Legal Framework in Switzerland
Switzerland’s gambling landscape is influenced by the Federal Act on Gambling, which entered into force in 2019 and is administered by cantonal authorities and the Federal Gaming Board. While many provisions concentrate on land‑based establishments and the licensed online offerings of Swiss casinos, the law also sets clear boundaries for marketing communications, especially those targeting residents within the confederation. At My Empire Casino, we actively adhere to these principles, even though our international licence originates from a respected offshore jurisdiction.
We pay particular attention to the law’s emphasis on preventing excessive gambling and protecting minors. The Swiss legislator demands gambling advertising to avoid any suggestion that gaming can fix financial problems, replace employment or enhance social status. In response, our copywriting guidelines firmly forbid language that implies quick wealth, https://www.stern.de/gutscheine/kategorien/sportwetten/ guaranteed wins or a luxurious lifestyle. Every promotional text we author or approve is screened against a Swiss‑specific language filter that identifies such expressions before publication.
Intercantonal coordination further defines the requirements. Comlot, the intercantonal lottery and betting authority, and the ESBK have issued joint recommendations on gambling advertising, including restrictions on broadcasting hours and digital targeting. Although these recommendations mainly target license holders under the Swiss regime, we have freely integrated their core principles. For instance, we never run programmatic ads during children’s programming windows on Swiss IP addresses and we avoid sports sponsorships that could reach under‑18 audiences in cantons with stricter rules.
Our legal department keeps an open channel with Swiss compliance experts, ensuring we remain updated on legislative updates. Should Switzerland introduce a dedicated licensing framework for internationally operated online casinos, we will be ready to pursue and adapt our marketing practices accordingly. Meanwhile, we carry on operating with the highest regard for Swiss sovereignty and consumer protection, viewing regulatory alignment not as a burden but as a competitive differentiator that builds lasting loyalty.
Player Safety and Responsible Gambling Integration
Ethical promotion does not end once a player joins. At My Empire Casino, every promotional contact point is crafted to reinforce safer play. After account creation, new Swiss players receive a brief interactive guide that describes how to set custom deposit, loss and wager limits. This guide is compulsory and cannot be avoided by clicking a simple “accept” button; the player must actively review and confirm they grasp each option before the deposit function becomes accessible.
Throughout the player lifecycle, we use unobtrusive pop‑ups that reflect real‑time activity. If our system identifies a significant increase in deposit frequency or a decline in balance over a short period, a gentle notification emerges, outlining activity and giving a direct link to cool‑off tools. These messages are worded positively, “Here is a quick snapshot of your play”, and never use judgmental language. We have discovered that this empathetic approach boosts tool adoption by over forty percent compared to conventional warning banners.
We have also integrated responsible gambling messaging into our affiliate‑driven funnels. Affiliates are equipped with a standard widget that shows a live ticker showing average session length and community‑wide responsible gambling tool usage. While the data is anonymized, it acts as a social norming mechanism, subtly emphasising that taking breaks and setting limits is typical behaviour among Swiss players. This novel approach has garnered interest from academics examining harm‑reduction strategies in digital environments.
Self‑exclusion stays the most powerful safety net we offer. Swiss players can self‑exclude for periods ranging from six months to five years with a single request, and we honour that exclusion across all My Empire Casino platforms, including mobile apps. During the exclusion period, we take out the player from all marketing databases and instruct affiliates to stop any materials that might be served to associated identifiers. Re‑entry is never automated; players must go through a 24‑hour cooling‑off period and a mandatory call with our responsible gambling officer before their account is restored.
Common Questions Regarding Our Marketing Guidelines
How exactly does My Empire Casino make sure its marketing adheres to Swiss cultural norms?
We use a dedicated Swiss market advisor who reviews every major campaign for linguistic nuance, imagery and timing. All materials are offered in German, French and Italian, and we avoid themes that could be seen as at odds with Swiss values, such as exaggerated luxury displays or forceful urgency. We never run promotions during nationally observed moments of remembrance, and we check local calendars to ensure our advertising rhythm feels respectful rather than invasive.
What occurs if an affiliate infringes the marketing rules?
Affiliates who violate our code of conduct face prompt consequences. Our monitoring systems identify most infringements within 24 hours, and the partner is immediately notified. Minor, first‑time violations usually lead to a compliance warning and mandatory retraining. However, for more serious breaches, such as targeting minors, using unauthorized claims or disguising the commercial nature of the content, we end the agreement immediately and permanently revoke all commission rights. We also report egregious cases to the relevant advertising standards bodies in Switzerland.
Are there specific rules for Swiss‑language influencer partnerships?
Content Demands for Influencers
Yes, influencer collaborations are subject to increased scrutiny. We require that any influencer working in the Swiss market proves that at least 85% of their followers are aged 20 or older, validated by third‑party analytics. ähnliche Artikel The influencer must post in their local language, include both a “Sponsored” label and an “18+” overlay, and avoid any live‑streaming during school hours. Before publication, the content passes through our compliance team, and we retain the right to require edits or cancel the partnership if the material does not meet our Responsible Marketing Guidelines.
Can Swiss players access all the same promotions as other regions?
Swiss players enjoy a tailored selection of promotions that have been specifically approved for the market. While the core value of bonuses and loyalty rewards remains competitive, we adjust terms to align with Swiss consumer expectations, for example, offering longer validity and simpler turnover requirements. Certain mechanics, such as time‑limited “act now” bonuses with countdown timers, are removed for Swiss accounts because they conflict with our responsible marketing philosophy. Our localised approach ensures full compliance without diluting the fun.
